KUALA LUMPUR 15 July - CIMB Bank Berhad and CIMB Islamic Bank Berhad have introduced two digital-first solutions to boost customers and Small and Medium Enterprises (SME)’s experience.
The paperless solutions are an online-to-branch account opening process for individual banking customers and Biz Financing Portal for SMEs.
The bank in a statement today noted, the solutions are aimed at making CIMB’s banking offerings more accessible, providing safety and convenience by leveraging digital capabilities to enhance customer experience.
Individuals are now able to submit their application, to open a current or savings account, online via CIMB’s new online-to-branch account opening process.
Customers can pre-fill an account opening e-form on CIMB’s website to initiate the process.
“Once submitted, customers are able to make use of a dedicated e-account opening priority queue available in all branches for the last step of their application like the Know-Your-Customer (KYC) due diligence, to complete the account opening,” said CIMB.
Read also : CIMB to reduce key rates by 25 basis point in line with BNM
As for SMEs, they will now be able to submit financing applications online at CIMB’s Biz Financing Portal.
“The portal will enable SME customers to upload documents and submit loan applications entirely online, providing convenience by eliminating the need to visit a branch.
"The portal was launched on 13 July 2020, and customers can now utilize the portal to apply,” CIMB added.
Meanwhile, complementing Biz Financing Portal is the Amazing Customer Experience (ACE) productivity tool for the Bank’s Relationship Managers (RMs), that enables them to submit loan applications from commercial customers for processing online.
Clients will also receive automatic notifications on their application status, ensuring full transparency.
Group Chief Strategy and Design Officer CIMB Group, Gurdip Singh Sidhu, said the introduction of these digital-first initiatives matter more than ever under the new normal of banking and payments today.
“Digitalizing our banking process also addresses the social distancing considerations to protect the well-being of our customers and employees by significantly reducing the amount of physical interaction required.
"The current situation has and will certainly reshape customers’ banking behaviour going forward and we are accelerating our pace of innovation to deliver the best value proposition to meet their demand whilst keeping them and our employees safe at all times,” he asserted. - DagangNews.com
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