IDEMIA launches end-to-end offer portfolio for financial institutions, GREENPAY

By ANIS FARHANAH MALEK
anisfarhanah@dagangnews.com

KUALA LUMPUR 2 Oct. - The global leader in Augmented Identity, IDEMIA today announces its GREENPAY launch, an eco-friendly global offer for financial institutions, in line with its corporate social responsibility (CSR) and sustainability strategy. 

GREENPAY encompasses eco-friendly card body solutions, advanced card related services like eco-designed packaging, on-demand printing of PEFC/FSC certified card carrier, digital alert and e-documents among other services that enable financial institutions to deploy their sustainability transformation.

“Environmental concerns underpin IDEMIA’s business practices. 

“Through GREENPAY, IDEMIA commits to moving away from today’s “take-make-waste” attitude to redesign our habits. 

“IDEMIA is proud to develop solutions generating less plastic and paper waste, reducing land and water pollution while also minimizing its carbon footprint,” said the firm in a statement today. 

It added, GREENPAY is IDEMIA’s commitment to continuously improve each part of the payment card value chain, seeking to minimize the environmental impact of its processes and services; develop innovative, eco-friendly products, services and solutions and help customers achieve their environmental goals with IDEMIA’s product offering. 

Over the last few months, IDEMIA’s customers around the world, including Latin America, the US, Europe and Asia, have adopted GREENPAY. 

It includes the RHB Visa WWF Debit Card-i which is a recycled PVC payment card that will be available to all new and existing RHB customers in Malaysia from July 2020. 

The cards contain state-of-the-art technology for seamless payments, have passed all durability tests and are ISO-certified and EMV compliant.

“IDEMIA’s trusted solutions were chosen to accompany BBVA’s customers in the environmental transition journey. This partnership will progressively allow the bank to deliver cards made of “eco friendly” materials to customers in all countries where it has a presence by the end of 2021. 

“IDEMIA also offers Treezor , a low-natural-resource-consuming card which does not compromise on security or end-user convenience. The collaboration between IDEMIA and Treezor - French banking-as-a-service market leader - has culminated in the launch of the first ever eco-friendly card by a FinTech in France,” it said.  - DagangNews.com