Berjaya Auto Alliance announces new management team

By MUHAMMAD ARIEF CHE SOH
[email protected]

KUALA LUMPUR 14 Dis. - The sole distributorship of new vehicles under the PEUGEOT marque and the rights of after sales and spare parts distribution for the PEUGEOT, CITROEN, and DS marque vehicles in Malaysia, Berjaya Auto Alliance Sdn. Bhd. (BAASB) announced a new management team that would be spearheading the brand in Malaysia.

The new team at BAASB would be headed by Datuk Wong Kin Foo, presently the director for Bermaz Motor Sdn. Bhd..

"Datuk Wong, the managing director of BAASB, would be reporting to the board of BAASB, which consists of both Berjaya Corporation Berhad (BerjayaCorp) and Bermaz Auto Berhad (BAuto), which is chaired by Datuk Seri Robin Tan Yeong Ching, Chief Executive Officer of BerjayaCorp and Datuk Seri Ben Yeoh, Executive Chairman of BAuto, as well as Dato Francis Lee, Chief Executive Officer of BAuto, amongst others.

BAASB in a statement said, the initial operations of BAASB would currently be carried out from the Group headquarters located at Lot.7 Glenmarie, Shah Alam, with plans of expansion in the near future. 

"Datuk Wong would be assisted by an experienced team to elevate and drive the Peugeot brand forward in Malaysia," said BAASB.

"Berjaya Auto Alliance, together with Berjaya Corp and Bermaz Auto, would like to take this opportunity to thank the media for their continuous support.

"The group would be bringing in these award-winning products for Malaysian consumers, with an emphasis on providing a peace of mind ownership experience and will strive to rebuild the Peugeot brand in Malaysia and would like to thank all customers for their unwavering support," said BAASB.

The new management team at BAASB includes the following;

Managing Director BAASB, Datuk Wong Kin Foo

• Datuk Wong, was the Chief Executive Officer of Cycle & Carriage Bintang Berhad and responsible for the CCB Group’s motor operations in Malaysia till 2016.
• He has been with CCB Group since 1996, left CCB and joined Bermaz Auto Group as Director for Bermaz Motor Sdn. Bhd. 
• Head of After Sales BAASB, Michael Moh
• Michael Moh started his career in Cycle & Carriage Bintang Bhd (CCB) managing after-sales business and service support at wholesale and retail level for MercedesBenz (MB) passenger car & commercial vehicles, including other brands under CCB’s stable - Mazda, Peugeot and KIA during his tenure. 

Head of Sales BAASB, Michael Chen

• Michael Chen is a seasoned veteran with 40 years of automotive experience and started his career with Datsun and Nissan retail network management. 
• Michael has also spent a decade with Hyundai & Suzuki dealerships operations.
• In 2012, he joined DP Auto Sdn. Bhd. to develop the Foton dealership network for Malaysia.

Head of Marketing BAASB, Ian Khong

• Ian has more than 26 Years of experience in the automotive industry and his career started with the Mitsubishi brand in 1994 and later moved on to Toyota in 1995. 
• In the year 2000, he assumed the position of Region Manager for Ford Malaysia and subsequently was placed as the Field Operations Manager heading various divisions. - DagangNews.com