By ANIS FARHANAH MALEK
[email protected]
KUALA LUMPUR 10 August - Malaysia Digital Economy Corporation (MDEC) has appointed a Malaysian-based integrated cloud platform, Enginemailer as technology service providers (TSP) for RM500 million grant to help digitalise local Small-Medium Enterprises (SMEs) through email marketing.
Founder and Chief Executive Officer of Enginemailer, Jeffri Shahul Hamid said, the company is proud to be appointed as an approved TSP for SMEs looking to reach their target audience more effectively.
“A Statista 2020 report estimated that global email users in 2019 were expected to reach 4.3 billion in 2023, up by 400 million from 2019,” said him in a statement today.
Announced during Budget 2020, the SME Digitalisation Grant allows SMEs to apply for a 50% matching grant (capped at RM 5,000) to adopt any three of the five 'Key Digitalisation Areas' to be delivered by TSP approved by the government.
Hence, Enginemailer is currently offering free consultations to SMEs looking to apply for the grant through their services, which covers working out communications plans, staff training and continuous support beyond the 12 months grant period.
Companies engaging Enginemailer’s services will be equipped with tools to bring their brand messaging into customers’ inboxes through efficient email campaigns.
While companies are turning to social media for their messaging, Enginemailer in the same statement said, email marketing remains important to small businesses looking to effectively reach out to their customers without having to compete with the sizable budgets that large corporations can afford to spend.
“Services offered by companies such as Enginemailer play an important role for smaller competitors looking to secure the best return of investments (ROIs) with email marketing,” it added.
With over 3,000 subscribers from around the world, Enginemailer offers database management, email marketing and transactional email services.
Interested parties can learn more by visiting https://www.enginemailer.com/mdec-sme-digital-grant. – DagangNews.com