Honda Malaysia launches 5th Generation All-New City

(From left) President & Chief Operating Officer of Honda Malaysia Sdn. Bhd., Sarly Adle Sarkum and Managing Director & Chief Executive Officer of Honda Malaysia Sdn. Bhd., Toichi Ishiyama at The Launch of The 5th Generation All-New City & World Premiere of RS e: HEV.

By MUHAMMAD ARIEF CHE SOH
arief@dagangnews.com

KUALA LUMPUR 13 Okt. - Honda Malaysia today captivated Malaysians with the launch of the 5th Generation All-New City that is set to raise the stakes in its segment with pioneering advanced technology, unparalleled performance and eye-catching design offering an overall package that is beyond the B-segment.

Chief Officer for Regional Operations (Asia & Oceania), Honda Motor Co., Ltd., President and Chief Executive Officer, Asian Honda Motor Co., Ltd., Masayuki Igarashi said, amongst the four new variants being introduced, Malaysia is the first country in the world to launch the RS e:HEV variant.

“Our 2030 vision is to lead the advancement of mobility and enable people around the world to improve their daily lives. With that, we have introduced Honda e:TECHNOLOGY to fulfill our 2030 vision.

"Malaysia is an important market in this region. For the past 5 years, nearly 40% of hybrid models sold in the Asia & Oceania region are from Malaysia. To further offer advanced electrification products, we are pleased to introduce for the first time in Asia & Oceania region, the e:HEV – a highly efficient 2-motor hybrid system powered by intelligent Multi-Mode Drive (i-MMD). 

"I believe the All-New City RS e:HEV will further excite the Malaysian market and bring joy to every customer with its advanced technologies and class-leading features," he said in a statement today.

Conceptualised to be ambitious and confident, the 5th Generation All-New City is now longer by 111mm, wider by 54mm and lowered by 10mm compared to the 4th Generation City. 

The RS e:HEV variant will receive New Gloss Black Front Grill, New Carbon Patterned Front Lip, New Rear Bumper with Diffuser to give a sporty impression as well as New Trunk Spoiler and New Gloss Black Door Mirrors for a two-toned expression of the body colour.

The All-New City V and RS e:HEV variants also features New LED Headlights with LED Daytime Running Lights (DRL), New LED Fog Lights as well as New LED Taillights. 

Both variants are also fitted with 16-inch Alloy Wheels that complements the sleek appearance of the car and presents a cutting-edge design that accentuates a sense of large vehicle size class. 

For the first time in Honda Malaysia’s line-up, the RS e:HEV variant will be powered by an intelligent Multi-Mode Drive (i-MMD) powertrain. 

The i-MMD powertrain is revolutionary as it is able to deliver 108PS and a best-in-class high torque of 253Nm.

The All-New City is priced as follows: 

The RS e:HEV variant will only be available in January 2021 and the price will be announced in due time. 

The All-New City comes with five attractive colours which are Passion Red Pearl, Crystal Black Pearl, Modern Steel Metallic, Lunar Silver Metallic and a brand-new colour, Platinum White Pearl.

Meanwhile, Honda Malaysia Managing Director and Chief Executive Officer, Toichi Ishiyama said, City model has a good market opportunity in Malaysia in line with the popularity of the vehicle.

“The City has a long-standing history in Malaysia. We introduced the Second Generation and Third Generation in 2002 and 2008 respectively and both were well-received in the market.

“On the heels of almost 20 years of success, we are introducing the 5th Generation All-New City today which we believe will be a game changer model beyond its segment with advanced technology and unmatched performance. I am pleased to inform that as of today, we have received a total of 5,000 bookings. We are extremely humbled by the unwavering support from fellow Malaysians," he said. - DagangNews.com