TikTok launches creative competition to solve real-world marketing challenges

By ANIS FARHANAH MALEK
[email protected]

KUALA LUMPUR 11 Nov. - The leading destination for short-form mobile videos, TikTok is calling all marketing and creative professionals as well as agencies in Southeast Asia to think outside of the box and join the TikTok Trendsetter creative competition.

Launching on 9 November 2020, TikTok Trendsetter aims to inspire professionals and agencies in Malaysia to harness the untapped potential of TikTok to solve real-world marketing challenges.

TikTok Head of Business Marketing, Ng Chew Wee said the power of TikTok is clear, but it requires a new and different way of thinking.

“Utilizing an entertainment-based platform allows marketers to engage with users in a ‘sound on’ environment, opening an entirely new window of opportunity.

“Just like our users, we invite marketers to be experimental and explore their creative side while addressing today’s brand challenges through the Trendsetter creative competition,” said Chew Wee in a statement.

Running for over the course of six weeks, the TikTok Trendsetter creative competition is divided into three separate categories including:

• Individual Category: Individual contestants to submit one TikTok video creative idea that addresses marketing-related challenges for Small and Midsize Businesses (SMBs), and sectors such as Fast-Moving Consumer Goods (FMCG) and Government.

• Agency Category: Agency contestants to submit a storyboard for at least four TikTok video creative ideas, a media plan leveraging TikTok and one sample TikTok video that addresses marketing-related challenges for industries such as Fintech, Luxury, Automobile, and Telecoms.

• Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.

All submissions will need to be submitted by 24 December 2020 with voting for the most creative ideas taking place from 4 to 22 January 2021.

The winners will be announced on 1 February 2021 which for each category, regional and local winners will be selected.

Agency teams will have a chance to win up to US$40,000 in prizes, while Individual applicants can win a mentorship session with TikTok Global Business Marketing (GBM) executives.

Head over to https://www.tiktok-trendsetter.com/ to enter the competition, view tutorials, best practices and creative playbooks. – DagangNews.com