Astro forms strategic collaboration, focuses on efforts to turn Malaysia into entrepreneurial nation   | DagangNews Skip to main content

Astro forms strategic collaboration, focuses on efforts to turn Malaysia into entrepreneurial nation  

Ashwad Ismail (right) with Johardy Ibrahim after the completion of the discussion on the collaboration at Astro Awani's Headquarters, All Asia Broadcast Center Technology Park Malaysia, Bukit Jalil in Kuala Lumpur.



KUALA LUMPUR 1 Dec – Malaysia’s leading news and current affairs channel, Astro Awani and business news portal has formed a strategic collaboration in efforts to increase business, entrepreneurial and corporate news content.


The idea to form the collaboration was mooted following discussions by a group of micro businesses and online entrepreneurs who had proposed that knowledge and information related to business are prioritised in news reporting.


Astro Awani’s Editor-in-Chief Ashwad Ismail said, the segment by will widen the perspective of Niaga Awani news programme which is aired every Monday-Friday at 9am on Astro AWANI channel 501, and news report on


“The increasing interest among readers and viewers towards business and entrepreneurial content especially among youngsters has lead us into developing this strategic collaboration with a ‘media start-up’ that shares the same vision and aspiration in building Malaysia to be an “Entrepreneurial Nation” such as,” said Ashwad when commenting on the collaboration with here today.


He said, even though the news portal is considered ‘new’, the editorial is backed by experienced business journalists.


Meanwhile, Managing Editor Johardy Ibrahim said, the news portal welcomed the collaboration with Astro Awani, Malaysia’s largest news channel.


He described the partnership as a ‘win-win’ and in line with the company’s three-year business plan. The company was established in June 2020.


“ had collaborated with TV Sarawak as content provider last year and the experience has helped us to work with Astro Awani this time around,” he said.


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He said, focuses on being the Bahasa Malaysia’s business and corporate news platform and eventhough faces stiff competition with English medium media, the portal managed to garner sizeable number of viewers in its one and half year of existence. -


BAHASA VERSION: Astro Awani - bentuk kerjasama strategik, fokus bantu Malaysia jadi negara keusahawanan