Honda Malaysia appoints new managing director and CEO

Madoka Chujo

By MUHAMMAD ARIEF CHE SOH
arief@dagangnews.com

KUALA LUMPUR 9 April - Honda Malaysia Sdn. Bhd.  welcomed its first woman Managing Director and Chief Executive Officer, Madoka Chujo who succeeded Toichi Ishiyama.

Chujo officially assumed office in Malaysia on 1st April 2021. 

Honda said, prior to this role, Chujo was the Vice President at Honda Canada Inc., strategizing the Company’s Sales and Marketing since 2019. 

"Chujo’s career in Honda started 23 years ago in 1997 and over the years, she has held various roles in Japan, China, Spain and Canada. 

"Her expertise and experience are in the area of Sales Strategy during her various stints in the countries she served," said Honda in a statement today.

Commenting on her new role at Honda Malaysia, Chujo said, Malaysia is indeed an important market in the Asia and Oceania region with Honda Malaysia achieving various significant sales milestones and have become one of the leading automotive brands in the country. 

"I am looking forward and excited for my first assignment as the MD and CEO of Honda Malaysia, and at the same time I am also eager to explore Malaysia as the country is unique and a melting pot of diverse cultures and people, with enormous potential and of course a fast-paced work environment," added Chujo.

Chujo’s predecessor Mr. Ishiyama, joined Honda Malaysia in November 2017 and his first launch in Malaysia was the World’s Fastest (FWD) Production Car, the Civic Type R in 2017. 

Throughout the following years, Ishiyama also launched various new models notably the 5th Generation All-New City as well as the World Premiere of RS e:HEV in October 2020. 

At this world premiere, Honda’s e:TECHNOLOGY initiative was officially introduced for the first time in the Asia and Oceania Region. 

Ishiyama has headed back to Japan to assume a new role in Business Automobile, Business Strategy Division, Honda Motor Co., Ltd., Japan. - DagangNews.com