By ANIS FARHANAH MALEK
anisfarhanah@dagangnews.com
KUALA LUMPUR 26 Jan. - NickMetrics has recently announced a foray into the insurance sector with an investment in Fincrew, Malaysia's leading online auto insurance platform.
With this investment in auto insurance, Fincrew is now a part of the strategic investment group and NickMetrics portfolio, according to the company in a statement.
Fincrew is an online auto insurance platform where potential insurance buyers get to compare policies, get quotes, and make an insurance purchasing decision online.
Founder of NickMetrics, Nick Lai said, the insurance market in Malaysia (and Asia) is still in its nascent stages and with the help of Fincrew, every individual will have access to insurance that best fits their needs from multiple providers and in a matter of minutes.
“Not only will this help develop the insurance sector, but will also contribute to the auto and financial sector with the impetus for newer insurance policies and products in a competitive market (meaning lower prices as well).
“In early 2020, the world was struck with a pandemic which caused everything to come to a stand-still. Until then, if an insurance buyer wanted to buy insurance, then the buyer needed to visit each provider and get the details of each policy.
"If a payment needed to be made, it was made in-person through a policy agent. All these details increased the actual cost of insurance to the buyer,” said him in the same statement.
NickMetrics announced its investment in Fincrew and launched the platform in October 2020 making Fincrew a one-stop-shop for every auto and car insurance buyer's needs.
With the latest investment of approximately US$ 1 million in Fincrew, insurance buyers will have access to several insurers, policies, comparison tools, new upcoming services, and a whole lot more.
NickMetrics will also help the Fincrew platform target the right audiences using the best mediums, managing a content and marketing strategy, and other key-metrics critical to the insurance business.
Lai added, one of the most under looked aspects is insurance and protection against an adverse event or accident.
“Most people don't anticipate a negative event because we as humans are not wired that way. But when a negative event does come along, it can have a serious impact on an individual's finances, health, and belongings.
"In fact, most Malaysian motorists are either underinsured or uninsured altogether,” he further explained.
Right now, all motor insurance and car insurance buyers can purchase an insurance policy online in three simple steps that take three minutes (apart from the time an individual research needs). – DagangNews.com
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