Peugeot unveils new brand logo

By MUHAMMAD ARIEF CHE SOH
[email protected]
 

KUALA LUMPUR 26 Feb. - The world's oldest surviving automotive brand, Peugeot unveiled its new logo, a coat of arms adorned with a magnificent lion's head.
 

Since 1850, Peugeot has had ten successive logos, all of which feature the lion's emblem. 
 

Peugeot said, today an eleventh version, even more streamlined, more qualitative and more elegant, has just been created by the Peugeot Design Lab, the Peugeot brand's Global Brand Design studio.
 

"Launched in 2010, the current logo needed to change to crown the brand's move upmarket. 
 

"After having completely overhauled its vehicles over the last 10 years, Peugeot is redesigning its logo to keep pace with its products.
 

"At the beginning of 2021, with the launch of a range that will be ushered in by the new Peugeot 308, with a new website and with the creation of STELLANTIS, the stars are aligned," said Peugeot.
 

Peugeot is a brand in tune with the times, with even a step ahead of its time, it keeps abreast of innovation, anticipates changes in behaviour and paves the way for new mobility solutions.
 
 

Peugeot new brand identity

 
According to Peugeot, it has a powerful and instinctive brand, a reflection of its emblem-the lion.
 

This makes Peugeot a timeless brand, a link between yesterday and tomorrow, it said.
 

Notably, over the last 10 years, Peugeot’s entire product range has undergone upmarket moves and has achieved "International Van of the year" with the Peugeot e-Expert in 2021 and Partner in 2019, and three "Car Of The Year" on the road.
 

And above all, an electrified range, for both passenger cars and light commercial vehicles, it said.
 

This move upmarket and in value is now being perfected by work on the design of the brand itself, Peugeot further explained. 
 

Peugeot added, the new logo embodies what it meant yesterday, today, and will mean tomorrow.
 

"This new coat of arms, in the effigy of the lion, has always been part of the brand. It shines a proud spotlight on the values of the PEUGEOT brand.
 

"This logo has been designed to last. This is the meaning of this coat of arms, a timeless, universal and multicultural form of identity. 
 

"It is a distinctive symbol of belonging, of recognition. It is synonymous with prestige, confidence, longevity and lineage. With it and its new visual identity, Peugeot is joining history and hyper-modernity," added Peugeot.
 

With the coat of arms, it said, the brand is setting out to conquer new lands, to accelerate its international growth, exporting French style and know-how as well as French elegance.
 

"Through 'The Lions of our Time' brand campaign, Peugeot aims to empower the customers to own their most valuable asset: their time. 

 
"The brand aims at turning time into quality time, an enriching experience. As an innovative high-end generalist brand, Peugeot proposes an unboring experience both on line, onboard vehicles and in its dealerships," said Peugeot. - DagangNews.com