KUALA LUMPUR 12 April – Honda Malaysia today concluded the `1 Million Dreams Campaign' at the 1 Million Dreams Brand Collaboration – Prize Giving Ceremony with its brand partners – CUCKOO, Shopee and Watsons.
This final event of the month-long campaign saw the presentation of the final three 1 Million Special Edition models to the lucky winners from brand partners. The Company also announced the 1 millionth Honda
customer at the event.
Honda Malaysia’s new Managing Director and Chief Executive Officer, Ms. Madoka Chujo, who took office on 1st April 2021 said, “Thanks to the excellent leadership of my predecessors, the strong commitment of our Honda associates and dealers as well as the support from the Malaysian Government has led Honda Malaysia to achieve many remarkable milestones.
Last month, Honda Malaysia reached the 1 millionth sale unit milestone and celebrated theachievement with all Malaysians. The Company presented four of the 1 Million Special Edition models to the lucky winners at the 1 Million Dreams Grand Finale. Today, I am very privileged to be here celebrating this outstanding achievement with all of you and presenting another three 1 Million Special Edition models to the lucky winners from our brand partners,” Ms. Chujo added.
Three lucky winners who drive home the 1 Million Special Edition models which are the All-New City, HR-V and BR-V were presented by the brand partners, CUCKOO, Shopee and Watsons respectively alongside Honda Malaysia at the event.
The three winners of the “1 Million Special Edition” models are:
1. All-New City presented by CUCKOO to Megawati Binti Affendi
2. HR-V presented by Shopee to Muhammed Faisal Adnan
3. BR-V presented by Watsons to Mohd Aisamuddin Bin Mohd Azilah
“As a Healthy Home Creator who is constantly in pursuit of enhancing the lives of all Malaysians through Beyond Standards Healthy Home offerings, we are also happy that collaboration like that has curated greater excitement and experience for our customers in their journey of improving their living standards and
completing their dream homes. We look forward to greater collaborations like this to inspire
more to live healthier and happier,” said CUCKOO International Founder and Chief Executive
Officer, Hoe Kian Choon.
Kenneth Soh, Head of Shopee Mall Malaysia said, “The Honda 1 Million Dreams campaign has provided a lucky and loyal Shopee user a once-in-a-lifetime experience, and from a brand they cherish. Being able to make a user’s dream come true further reminds us that strategic partnerships between brands, driven by a common goal, is effective as our customers stand to benefit from our shared efforts. Together, we are able to create meaningful experiences for them and their family, and that is what we want to achieve by the end of the day.”
Caryn Loh, Managing Director of Watsons Malaysia said, “Being the leading health and beauty retailer in the country, rewarding our members have always been one of the initiatives of our loyalty program. Therefore, Watsons collaborated with Honda Malaysia to give away one of its Special Edition models, the Honda BR-V. This contest was held back in late February to early April this year and today we are here to reward this lucky Watsons member with that grand prize.”
The seven 1 Million Special Edition models are exclusively designed for the 1 millionth sale unit milestone. The unique features in the exterior are Dual Tone Exterior, Front Fascia with Red Highlights, Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights and 1 Million Dreams Signature Emblem on both front fenders of the cars.
Interior-wise, the Special Edition models come with 1 Million Dreams Embossed Leather Headrest for both driver and front passenger seats as well as Leather Steering Wheel with Red Stitching and Center Mark. The Special Edition models also come with a 1 Million Special Edition Leather Key Pouch.
BR-V is now equipped with Paddle Shift4 while the interior design is enhanced with attractive
new leather seats with Red Finishing.
Adding to the excitement, Honda Malaysia also announced the 1 millionth model which is the Civic, and it belongs to Ahmad Sirwan Bin Mat Tuselim. Honda Malaysia together with CUCKOO, Shopee and Watsons presented Ahmad Sirwan with a token of appreciation that is worth more than RM8,000, as an appreciation gift for the 1 millionth Honda owner in the country. - DagangNews.com
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