PRCA Malaysia seeks to reinvent the industry amidst COVID-19 disruption

By ANIS FARHANAH MALEK
anisfarhanah@dagangnews.com

KUALA LUMPUR 12 AUGUST - The Public Relations and Communications Association of Malaysia (PRCA Malaysia) has recently elected its new executive committee (Exco) for 2020 – 2022.

Heading the new Exco line up is the Principal Partner and Managing Director of Perspective Strategies, Andy See Teong Leng, who will again serve as PRCA Malaysia’s President for a two-year term.

The Association also elected Managing Director of Centriq PR,Jacqueline Arnold as Vice President.

Principal Consultant of Shankar Chandran Advisory (formerly known as Anita Chandran & Associates), Anita Chandran, will be taking on the role as Honorary Secretary, and Managing Director of EBM, Felix Heinimann will resume his role as Honorary Treasurer.

The other executive committee members include Managing Director, Asia, Growth and Innovation of Zeno Group, David Lian; Managing Director of Weber Shandwick, Rozani Jainudeen; Managing Director of bzBee Consult, Prof. Mohd. Said Bani C.M. Din and General Manager of Strategic Public Relations (SPRG), Stefanie Braukmann.

“The COVID-19 era presents to us a disruption that we have never faced before. Our ability as an industry will be tested and the game changer will fall on our commitment to upskill and reskill our talent pool,” said Andy See.

"In fact, we, in the public relations (PR) industry, have to reinvent ourselves holistically if we are to come out of this “tsunami”.

"We are already seeing the effects on the business, people and the way our organisations work. The road ahead will not be easy but if we all work together, the industry will certainly come out stronger,” he added.

The Exco members who have ended their term are Elaine Chuah of Priority Communications, who was previously the Vice President of PRCA Malaysia for four years and Niall Dologhan of TQPR Malaysia, who was an Exco member. - DagangNews.com