Petronas Primax, Syntium remain favourite brand for Malaysians

KUALA LUMPUR 6 Feb – Petronas Dagangan Berhad (PDB) was awarded the Putra Brand Platinum Award for the Automotive Fuel, Lubricants and Accessories category at the Putra Brand Awards for the 11th consecutive year. 

This consecutive win is a testimony to PDB’s continuous improvement to its line of products, particularly its Petronas Primax fuels and Syntium lubricant, which have given customers the confidence and trust in the brand over the years. 

Speaking about the achievement, PDB Managing Director and Chief Executive Officer Azrul Osman Rani said: “At PDB, customers are at the core of everything that we do and our mission is to deliver a seamless and frictionless experience for our customers.

"We are committed to pushing boundaries in delivering superior products and offerings that meet the current and future needs of our customers to ensure Petronas remains as the preferred brand. We are proud to be chosen as Malaysians’ favourite brand once again and I would like to thank our customers for their continued support,” he added.

Having just introduced the new Petronas Primax 95 with Pro-Drive in 2019 to much success and recognition, the Company recently introduced the improved Poetronas Primax 97 with Pro-Race in December 2020. Known as its best fuel, the new Petronas Primax 97 with Pro-Race has been engineered to meet the demands of present-day high technology engines, giving them a more powerful, responsive and efficient performance.

The performance of the new fuel was affirmed by customers through a series of blind tests where a majority of the participants agreed that the Petronas Primax 97 with Pro-Race performed better than the other premium fuels they currently use.

Petronas’ Fluid Technology capabilities are also reflected in its range of lubricant products. Similar to its fuel products, the new formulation was also developed for Petronas Syntium and Sprinta to meet the changing needs of motorists and engine requirements. 

Petronas Syntium lubricant with °CoolTech™ is formulated for modern driving conditions and developed with strong oil chains to defend against excessive engine-damaging heat, while optimising fuel efficiency and keeping engines cool. Its flagship motorcycle oil the Petronas Sprinta with UltraFlex™ was also enhanced to react instantaneously to changing road and riding conditions, protecting the bike’s critical areas and providing exceptional engine performance and longer bike life.

The winning combination of Petronas Primax and Syntium has powered the MERCEDES-AMG PETRONAS Formula One™ Team to clinch the World Constructors’ Championship title for the seventh time in 2020.

Azrul added: “Over and above our fuel and lubricant products, we also continued to introduce new innovative offerings to enhance customers’ experience through Setel and ROVR. We strive to deliver greater convenience by developing more intuitive features for the benefit of our customers.” - DagangNews.com