Hyundai-Sime Darby Motors launched 2 new models

By MUHAMMAD ARIEF CHE SOH
arief@dagangnews.com

KUALA LUMPUR 30 Okt. - Hyundai-Sime Darby Motors (HSDM) today launched two new distinctive models – the all-new class-leading D-segment Sonata and the B-segment Compact SUV Kona along with a bold new tagline ‘Geared for Distinction’ for Hyundai in Malaysia.

Managing Director of HSDM, Low Yuan Lung said, the new tagline follows a year-long business remodelling exercise which involved a restructuring of its business fundamentals and customer deliverables. 

“With the progress that Hyundai has made in producing global award-winning products, innovations and cutting-edge technology, we feel it is time to take the brand to the next level to reflect its strengths in the premium car market segment.

"More distinctive Hyundai products will be rolled out while service capabilities will be enhanced to ensure the highest level of customer satisfaction,” he added.

The eighth-generation class-leading Sonata, with its dynamic design and features, is expected to make its mark in the D-segment market.

In terms of design, the new Sonata is a fully transformed vehicle that bears more resemblance to a sporty four-door coupe. 

The new model is a step up from what people have come to expect from Hyundai and is expected to draw onlookers to take a closer look at the details.

The Sonata also offers several segment-first features such as hidden lighting lamps architecture; blind-spot-view monitoring that offers a “live” video feed of blind spots which is projected onto a video screen on the digital gauge cluster.

The model also come with a 6-speed automatic transmission with a shift-by-wire feature controlled by a push-button shift console, and also the first Hyundai model in Malaysia to be equipped with the Smartstream G2.5 powertrain.

Meanwhile, B-segment compact SUV, Kona, is another of Hyundai’s design innovations that is expected to reach a new market segment for the brand. 

The Kona appeals to consumers with active lifestyles, particularly the younger generation of car buyers. 

The Kona’s “urban smart armour” exterior features voluminous, aggressive body styling which complements a low and wide stance for great looks and confident handling in a variety of urban and adventure-oriented driving environments. 

The Kona is available in three variants, namely the 2.0-liter Nu MPI Standard and Active as well as the 1.6 Turbo which is priced at RM123,888, RM138,888 and RM151,888 respectively.

For a limited time only, HSDM is offering a special introductory price, inclusive of tax savings, of RM115,888 for the 2.0 KONA, RM130,888 for the 2.0 Active and RM143,888 for the 1.6 Turbo variant (Peninsula Malaysia, on the road excluding insurance).

The Sonata is only available in the SmartStream G2.5 version and priced at RM206,888.

HSDM is offering the first 50 Sonata units at a special introductory price, inclusive of tax savings, of RM189,888 (Peninsular Malaysia, on the road excluding insurance). - DagangNews.com