Mitsubishi Motors launches online showroom today

By MUHAMMAD ARIEF CHE SOH
arief@dagangnews.com

KUALA LUMPUR 8 March. - Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, has launched an online showroom today. 

MMM said, this renewal is dedicated to meet customer’s demands by providing a digitally enhanced experience for customers to research or to purchase a Mitsubishi car online. 

"Faced by the challenges of the COVID-19 pandemic, MMM rose to continuously innovate in order to improve the customer's purchasing journey by leveraging technology enhancement.

"The Mitsubishi online showroom has narrowed-down to these fundamental processes from a traditional to a digital car-purchasing journey," said MMM in a statement today.

The processes from a traditional to a digital car-purchasing journey as below;

360’ Virtual Showroom

• The Mitsubishi online showroom offers a 360-degree view of the car’s exterior and interior, as well as allows customers to zoom in and out and navigate in every direction.
• Each of the Mitsubishi vehicles on display has a clickable interactive button to instantly show more information about the car and its key features. 
• Besides a 360-degree view, the online showroom also comes with a gallery which showcases more images of the vehicles at various angles. 

Test Drive 2U

• MMM’s first-ever TEST DRIVE 2U online service which was launched in May 2020, allows customers to test drive a Mitsubishi car from their homes.
• MMM said, customers who wish to test drive a Mitsubishi vehicle, may request for the same peace-of-mind test drive experience via the online showroom as well. 
• Customers also may follow a few simple steps in the online showroom page for an authorized dealer to bring the selected Mitsubishi car to the preferred location. 

Booking Assist

• For customers who wish to book a Mitsubishi car but are apprehensive to go to the showrooms, they may opt to continue their purchase journey online by submitting a booking request form on the online showroom’s website. 

Trade-in Assist

• MMM collaborates with MyTukar, a leading online used car market place in Malaysia to offer special trade in promotion for Mitsubishi customers who trade in their car via the Mitsubishi online showroom. 
• Customers who are interested to trade-in their vehicles, may submit a trade-in assist form online. 
• Chief Executive Officer of MMM, Tomoyuki Shinnishi said, customers will have the option to request for the car inspection, handover, transfer of ownership and the collection of the sold car to be done at any of the customer’s preferred locations to the customer’s convenience.
• “In the past year, we’ve seen an unpredictable level of change, because of the new normal and the need to maintain social distancing. 
• "The launch of Mitsubishi online showroom is a strong example of MMM’s commitment to deliver a more human-centric experience by encompassing a holistic approach across three key organizational pillars: people, process and technology," he said.

Meantime, the company has also introduced the MITSUBISHI CONNECT mobile application as a continuation of after sales service through a digital platform. 

It offers a range of vehicle-related digital services, allowing Mitsubishi owners the convenience of scheduling a service appointment with their preferred MMM service centres, keep track of vehicle maintenance history and get reminders for their next car service in an easy and hassle-free manner.  - DagangNews.com