Panasonic to expand e-commerce operations with Anchanto

KUALA LUMPUR 11 Jan. - Panasonic announced its partnership with global software-as-a-service (SaaS) product company Anchanto to streamline and expand its e-commerce operations across the Asia-Pacific region. 

Through the partnership, Panasonic will leverage Anchanto’s omnichannel Order Management System (OMS), SelluSeller, to improve its e-commerce capabilities and have a single source of truth for real-time sales, inventory, and Product information for all online channels.

As part of its strategic growth plan for 2021, Panasonic will be deploying its omnichannel retail strategy and rely on Anchanto's technology to drive consumer engagement and enable the development of a unique experience for its customers, across multiple touchpoints, and along the whole customer journey. 

Marketing Director at Panasonic Appliances Marketing Asia Pacific, Jiro Nakami said, given the fragmentation of the eCommerce landscape in SouthEast Asia, the company needed an OMS solution with the ability to integrate online and offline touchpoints with proven scalability and future expandability. 

"This is what Anchanto provides. Therefore, we are adopting and optimizing an omnichannel strategy to not only drive sales but also consumer engagement," said him in a statement today. 

The implementation of the SaaS system is aimed at bringing coherence to Panasonic’s business operations across different countries, models, and systems. 

In the longer term, the company is aiming at a 4x growth of its eCommerce revenue share through this strategic move.

As the retail space is going through profound changes, brands' relationships with their customers are also constantly evolving. Hence, Panasonic felt the need to get closer to them, through a more Direct-To-consumer (D2C) approach. 

The electronics conglomerate plans to achieve this through strong multi-channel content distribution management, upgraded promotion and pricing management, safe and seamless data reconciliation, and by offering customers high-quality pre and post-purchase services. 

Anchanto helped identify Panasonic’s pain points and integrated all critical systems of the brand with the rich and customizable capabilities of its multichannel eCommerce management system SelluSeller. 

The company also offered an adapted solution by improving Panasonic’s order and delivery tracking visibility, inventory management, invoice management, and integration with its SAP system for seamless execution and record of operations.

Meanwhile, the Founder and Chief Executive Officer of Anchanto, Vaibhav Dabhade added, with the help of the platform, strong local presence in the APAC region, and the network of integrated partners will support Panasonic’s ambitious digital commerce plan across markets.  

“Our objective has always been to accompany ambitious companies on their eCommerce journey through the
development of powerful & agile technology, and strong expertise," he said. - DagangNews.com